Behavioural Insights Projects

Analysis of the preferences of current blood donors and development of a strategy for launching a behavioral blood donor registry.

Institution: Ministry of Health of the Slovak Republic

Team: Behavioral and Experimental Economics Team (BEET)

ideas24 partnered with the Practical Farmers of Iowa (PFI) to better understand the behavioral barriers preventing corn and soybean farmers from adopting cover crops and enrolling in PFI's cover-crop cost-share program. Using what we learned from administrative data, farmer interviews and direct feedback during user-testing, we then jointly designed behaviorally informed communication interventions, which included mailers as well as a farmer referral campaign. To evaluate the potential impact of…

Institution: Ideas42

Team: Ideas42

The project aims to increase the number of beneficiaries who “assign a Ticket” with an Employment Network (EN) or VR agency. The assignment of a Ticket constitutes an agreement between the beneficiary and a service provider of their choice for employment support services. An intermediate goal of the project is an increase in initial calls to the TTW Help Line.

Institution: General Services Administration (GSA)

Team: Office of Evaluation Sciences (OES)

Every year, governments spend large amounts of resources on development programs that aim to change poor households’ behaviors and attitudes toward investment in the education, health, and nutrition of their children as a way to end the cycle of poverty. One key mechanism that can achieve this is working to raise aspirations. But how do you do that in practice? In this project, together with Karen Macours of the Paris School of Economics and the Ministry of Family in Nicaragua, we find that…

Institution: World Bank

Team: eMBeD, Mind Behaviour and Development team

The Environment Act 1986 established the Ministry for the Environment (MfE), which is the primary adviser of the New Zealand Government on environmental matters. The purpose statement for the MfE is “A flourishing environment for every generation – He taiao tōnui mō ngā reanga katoa [te reo version, the indigenous language of the Māori people]. MfE is actively engaged in reducing waste across the country, as illustrated by the recent Aotearoa New Zealand Waste Strategy. To lead by…

Institution: Other

Team: Systems Change and Capability

Differences in the composition of seemingly identical branded food products (DC-SIP) has been a source of growing concern in the EU in recent years. This was particularly the case after tests conducted in several Member States (MS) confirmed the presence of differences in composition of some branded food products sold across different Member States. This report aims to contribute to the existing studies by verifying whether the presence of DC-SIP influences consumer preferences and willingness…

Institution: European Commission

Team: JRC Competence Centre on Behavioural Insights

The purpose of this study is to better understand Canadian's perceptions, knowledge, and decision-making related to home energy labels. It will build on the findings of an initial survey that explored home energy label design elements and information content, as well as perceptions of the current EnerGuide label for homes. Extending this work, the present study will examine how different rating presentations may affect comprehension of home energy performance and which home energy label design…

Institution: Privy Council Office

Team: Impact and Innovation Unit (IIU)

The Government of Canada wants to support the transition from home heating based on fossil fuels (e.g., natural gas) to electric heat pumps. Here, we wanted to test different ways of framing the advantages of heat pumps and assess the benefit of providing a step-by-step guide to getting a heat pump.

Institution: Impact and Innovation Hub (IIU)- Impact Canada

Team: Impact and Innovation Unit (IIU)

In partnership with Godot Inc. the Yomitan Village Office in Okinawa (Japan) conducted an AI-driven sludge audit of the medical check-up process. Since the 2022 financial year, the village office and Godot Inc. have been working together to apply behavioural science to medical check-up notifications delivered via SMS and postcards. In 2021, Yomitan Village had the lowest general medical check-up rate among all 41 municipalities in Okinawa Prefecture. However, the application of behavioural…

Institution: Yomitan Village Office - Okinawa, Japan

Team: Godot Inc.

In a randomised trial we sent reminder letters to self-employed entrepreneurs about their upcoming VAT filing date. Previously it was not common practice for the Hungarian tax administration to send large scale reminders before the due date.

Institution: Ministry of Finance- Hungary

Team: Tax Policy and Research Unit