Climate change is undoubtedly a challenge with deep - and increasingly complex - behavioural roots. High profile efforts are already underway in Canada through federal levers, like the carbon tax, energy efficiency regulations, and investments in clean technology, that further the Government of Canada's goals for decarbonization, electrification, energy-efficiency, and nature-based solutions. An additional tool to contribute to these efforts is evidenced-based, data-driven behavioural science…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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BI Project
Website Verbeterjehuis.nl helps homeowners choose the right sustainability measures: which…
This online experiment tested various ways in which sustainability measures for homeowners are presented on the website verbeterjehuis.nl, ‘improve your home’. The variant emphasising that the sustainability measures are 'recommended for your personal situation' proved to be most effective. This addition acts as an incentive to homeowners to install roof insulation or adopt other sustainability measures.
Why this experiment was conducted: verbeterjehuis.nl website optimisation
Homeowners…
In a randomised trial we sent reminder letters to self-employed entrepreneurs about their upcoming VAT filing date. Previously it was not common practice for the Hungarian tax administration to send large scale reminders before the due date.
Switzerland's Energy Strategy 2050 aims to reduce energy-related environmental pollution, for example by increasing the energy efficiency of individuals, households, and companies.
To help achieve this goal and raise public awareness of the issue, the Swiss energy provider Primeo Energie ran an energy-saving campaign (hereinafter referred to as the campaign) in winter 2023/24. Customers who consume significantly less energy in the winter of 2023/24 than in the winter of the previous year can…
An ever-increasing number of AI ethicists can enumerate the most prominent risks; yet startlingly few psychologists, or other experts in behavioral science, are working on the project of aligning AI outcomes with fundamental ethical and safety principles. This knowledge gap is striking given the extraordinary investments being channeled into the technology’s ability to master and influence human behavior. In neglecting more than a century of relevant behavioral research, the ethical AI…
The Australian Government has a range of programs available to assist those experiencing drought. But despite help being available, many do not reach out. The Behavioural Economics Team of the Australian Government (BETA) worked with the Joint Agency Drought Taskforce to research the barriers preventing people from seeking help.
We sought to:
• understand the most effective forms of communication about available forms of assistance, and incentives to take up assistance; and
• understand the…
BI Project
Strategies to work on the encouragement of breastfeeding with the health teams of the first level of…
The commercialization of formula milk (FM) began in Argentina at the end of the sixties. This market has grown remarkably since then, in turn, state agencies use LF as a tool to solve or combat low-weight problems in children and who for other reasons need to supplement the diet when milk is not possible exclusive breastfeeding (EBF).
The increase in LF consumption is detrimental to breastfeeding (BF). Its introduction generates a vicious circle and dependency that is difficult to reverse…
BI Project
Stabilization of blood supply and demand for the National Transfusion Service of the Slovak Republic
Analysis of the preferences of current blood donors and development of a strategy for launching a behavioral blood donor registry.
Current psychological research has focused a great deal of studying susceptibility to misinformation across a single domain (e.g. COVID-19, Climate Change, etc...). It's not well understood if susceptibility is dependent on the content and context of misinformation. To address this, our team will investigate which predictors of susceptibility are consistent across topic areas.
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…