Behavioural Insights Projects

ideas24 partnered with the Practical Farmers of Iowa (PFI) to better understand the behavioral barriers preventing corn and soybean farmers from adopting cover crops and enrolling in PFI's cover-crop cost-share program. Using what we learned from administrative data, farmer interviews and direct feedback during user-testing, we then jointly designed behaviorally informed communication interventions, which included mailers as well as a farmer referral campaign. To evaluate the potential impact of…

Institution: Ideas42

Team: Ideas42

This project aims to improve the effectiveness of medicines policy, develop a strategy for the adaptation of new medicines entering the system, focus on the behavior of selected stakeholder groups, and improve the effectiveness of existing medicines in the system.

Institution: Ministry of Health of the Slovak Republic

Team: Behavioral and Experimental Economics Team (BEET)

Waste management has become an issue of national concern in Bhutan; recovery and recycling are minimal, whilst landfills are overflowing. To address waste management issues, the Royal Government of Bhutan took up waste management as a flagship program under the 12th Five Year Plan which is being implemented by the National Environment Commission Secretariat (NECS), Royal Government of Bhutan. In support of the program, NECS, Thimphu Thromde (municipality) and the Gross National Happiness…

Institution: Behavioural Insights Team (BIT)

Team: Behavioural Insights Team (BIT)

The study aims to identify barriers and trade-offs faced by consumers when deciding whether to engage in the circular economy. In particular, it explores decisions whether to buy a more or a less durable good, and whether to have a good repaired or to discard it and buy a replacement. It establishes the relative importance of economic, social and psychological factors that govern how consumers engage in the circular economy. Finally, it proposes policy tools to enable and encourage consumers to…

Institution: European Commission

Team: JRC Competence Centre on Behavioural Insights

Countries across the globe suffer from high rates of youth unemployment and inactivity. The Maldives are not immune. Despite efforts by the government to increase employment opportunities among young Maldivians, including the establishment of employment quotas for nationals, results have been underwhelming. Young people face barriers such as social and gender norms around women’s role in society, absence of role models to look up to, and few jobs perceived as “suitable” for…

Institution: World Bank

Team: eMBeD, Mind Behaviour and Development team

Pacific Island Nations are facing a crisis of Non-Communicable Diseases (NCDs) - chronic diseases which are the result of a combination of genetic, physiological, environmental and behavioural facts. NCDs are the leading cause of mortality in the region, accounting for 75% of deaths. Unhealthy diets in particular have been recognized as a risk factor for high rates of obesity. Residents of the Pacific Island Nations have some of the highest rates of obesity in the world, with 92.9% and 80.7% of…

Institution: Busara Center for Behavioral Economics

Team: Busara Center for Behavioral Economics

Hospital-care-associated infections (HCAIs) represent the most frequent adverse event during care delivery, affecting hundreds of millions of patients around the world. Implementing and ensuring conformity to standard precautions, particularly best hand hygiene practices, is regarded as one of the most important and cheapest strategies for preventing HCAIs. The behavioural sciences have documented the potential of adjusting seemingly irrelevant contextual features in order to ‘nudge’ people…

Institution: Other

The Charter of Rights and Responsibilities of Financial Consumers is an initiative designed to counteract consumers' optimism bias and the information asymmetry that typically favors banks over users. To address these behavioral and structural challenges, the initiative employs smart disclosure techniques, including the use of visual prominence and icons to guide users' attention when interacting with the document. This charter is mandated to be displayed physically at bank branches, digitally…

Institution: Superintendency of Bank of the Dominican Republic

Team: Administrative Modernization Agency (AMA)

'Returning to employment? Don't forget about your benefits!' When individuals receiving benefits return to employment having been registered as unemployed, it is important that they report the change in their income to the Benefits Unit on time, to avoid repayment demands. Why do individuals not comply with this notification requirement? And what interventions could improve compliance? A revised letter from the UWV Employee Insurance Agency and an additional page on the Benefits Unit website…

Institution: Netherlands Employee Insurance Agency (UWV)

Finding ways to encourage collective action in contexts where only a minority adopts the desired behaviour is central to solving many of today's global environmental problems. We study how correcting people's beliefs about social norms and behavioural trends encourages collective action in a setting where the desired behaviour is not yet prevalent. In a field experiment, we test whether low sign-up rates for a municipal recycling program in urban Peru can be increased by providing information…

Institution: German Institute of Development and Sustainability (IDOS)

Team: Research team: Hanna Fuhrmann-Riebel, Ben D'Exelle, Kristian López Vargas, Sebastian Tonke & Arjan Verschoor