In 2014, Tanzania’s regulators made the country
the first in Sub-Saharan Africa to permit interest
payments on mobile money wallets. Currently, annual
interest rates range from seven to nine percent, four
times greater than the average deposit in a US bank.
Despite this, mobile savings balances remain low,
especially among low-income users.
In order to understand what influences the saving
behaviors of low-income Tanzanians, our team, eMBeD,
together with the Consultative Group to Assist…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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Legend: Projects status
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The OSGG supports the Governor General in recognizing, promoting, and cultivating excellence by Canadians to strengthen our national identity, unity, and pride. Central to these goals is nominating and appointing Canadian Honours, such as the Order of Canada, which celebrate and reflect the diversity of exceptional contributions that Canadians have made to their country. Maintaining the relevance of these Honours is important to sustaining a shared Canadian identity, and consequently cultivating…
BI Project
The Impact of Behaviorally Informed Communications on Uptake of a Cover Crop Cost-share Program
ideas24 partnered with the Practical Farmers of Iowa (PFI) to better understand the behavioral barriers preventing corn and soybean farmers from adopting cover crops and enrolling in PFI's cover-crop cost-share program. Using what we learned from administrative data, farmer interviews and direct feedback during user-testing, we then jointly designed behaviorally informed communication interventions, which included mailers as well as a farmer referral campaign. To evaluate the potential impact of…
In keeping with current thinking on violence prevention, the Violence Prevention Initiative @Schools (VPI@Schools) project focuses on strengthening protective factors for those learners most at risk of being victims of violence and reducing risk factors for those learners most at risk of perpetrating violence. Using a behaviourally informed project, the direct aim of the VPI@Schools project is to help learners develop alternative, positive automatic responses and change their beliefs and norms…
In the study, the effectiveness of four reminder messages was evaluated through an online laboratory experiment involving 2,963 participants. The content of these messages was designed based on evidence from behavioural sciences, and their effect was contrasted with that of a simple, brief, and direct message (control message). The impact of the reminders was measured through four outcome variables: the action participants declared they would take after receiving the message, understanding and…
Voting is a public good in that it benefits society and is an important part of a functioning democracy. Yet, many people fail to cast their ballot on election day because the individual benefits from voting are limited. Generally, people contribute more to public goods when their behavior is made more observable to others. However, voting is inherently private: very few people observe whether you actually show up on election day. In addition, existing channels used to encourage people to vote,…
BI Project
Electricity Information to Fit the Bill: Redesigning electricity bills to support consumer…
Electricity bills are a key way to inform people about their plan and usage, but bills can be confusing and are not really useful to help people navigate the electricity market. BETA and the Department of the Environment and Energy ran a trial to test the impact of bill design on people’s confidence in their ability to look for a better offer and intention to do so. We drew on behavioural insights to design and test six electricity bills. We focussed on simplifying bill design to draw…
To support federal response efforts, Impact Canada is leading the implementation of the World Health Organization (WHO) Behavioural Insights (BI) Tool on COVID-19 in the Canadian context. This work is being led in collaboration with the Public Opinion Research Team within the Privy Council Office’s (PCO) Communications and Consultation Secretariat, which supports the Prime Minister’s Office in coordinating government communications in accordance with key priorities.
Insights garnered will…
In the spring of 2021, as COVID-19 vaccines became accessible to the US's general public, ideas42 and the Boston Transportation Department launched the FreeRide pilot program to encourage commuters to use transit (subway and bus) and bike share as they commute to work. The FreeRide program was designed to accomplish three main goals:
• Support small businesses and employees who have endured economic hardship during the pandemic.
• Shift employees away from single-occupancy vehicle use,…
BI Project
Micro-SMEs ‘green’ their business: how to increase the likelihood of micro-SMEs applying…
An online experiment investigated how behavioural techniques could be used to increase the likelihood of companies with 2 to 10 employees applying for assistance under the Subsidy Scheme Improving Sustainability of SMEs (SVM ). The results show that an updated version of the website helps to clarify the subsidy. This effect is not reflected in the likelihood of these micro-SMEs actually applying for the subsidy.
Why this experiment was conducted: SVM scheme not being fully utilised
It is…