Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
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The Health Quality & Safety Commission (‘the
Commission’) uses data from the National Adult
Inpatient Experience Survey to understand patient
experience and evaluate quality of patient care in
hospitals. Two questions (See Appendix 1A) pertaining to
patients’ understanding of medication side-effects and
condition management have consistently received low
scores on the survey every quarter. Ogilvy conducted
Phase 1 of ‘Raising the Bar’ research for the Commission,
investigating these…
BI Project
Applying behavioural science to decrease air contamination from woodheating in Ile de France
More than 480 000 people in Ile de France use an inefficient woodheating device releasing high quantities of particulate matters in the environment but do not always link air pollution and woodheating.
This project aimed to inform the inhabitants about this link and encourage them to renew their ancient devices and adopt good practices around woodheating.
281 households were equiped with particulate matter sensors and the DITP compared the evolution of contamination between groups, divided in…
BI Project
Evaluating the Impact of Communicating the Credit Card Statement on Financial Decisions:…
Chilean regulation establishes the format and content that financial providers must communicate to cardholders about their transactions throughout a monthly billing statement. Although this information is relevant for making decisions, comparative evidence indicates that people have difficulty understanding and making informed decisions.
This study shows qualitative and experimental evidence about the impact of Credit Cards Statements on consumers' repaying decisions. The study considers the…
This project aims to improve the effectiveness of medicines policy, develop a strategy for the adaptation of new medicines entering the system, focus on the behavior of selected stakeholder groups, and improve the effectiveness of existing medicines in the system.
In partnership with Godot Inc. the Yomitan Village Office in Okinawa (Japan) conducted an AI-driven sludge audit of the medical check-up process. Since the 2022 financial year, the village office and Godot Inc. have been working together to apply behavioural science to medical check-up notifications delivered via SMS and postcards.
In 2021, Yomitan Village had the lowest general medical check-up rate among all 41 municipalities in Okinawa Prefecture. However, the application of behavioural…
BI Project
Website Verbeterjehuis.nl helps homeowners choose the right sustainability measures: which…
This online experiment tested various ways in which sustainability measures for homeowners are presented on the website verbeterjehuis.nl, ‘improve your home’. The variant emphasising that the sustainability measures are 'recommended for your personal situation' proved to be most effective. This addition acts as an incentive to homeowners to install roof insulation or adopt other sustainability measures.
Why this experiment was conducted: verbeterjehuis.nl website optimisation
Homeowners…
While potential voters may register and intend to vote, many registered voters ultimately do not participate in elections. In addition, previous studies have not addressed how the impact of the text messages may vary among causal voters compared to habitual voters. Casual voters are defined as those who had previously only voted in the presidential election or major elections. Habitual voters are defined as those who have a higher propensity to vote (in this case, those who voted in each of the…
BETA is working with the Department of Social Services to evaluate the effectiveness of various behaviourally informed approaches on increasing workplace giving.
Waste management has become an issue of national concern in Bhutan; recovery and recycling are minimal, whilst landfills are overflowing. To address waste management issues, the Royal Government of Bhutan took up waste management as a flagship program under the 12th Five Year Plan which is being implemented by the National Environment Commission Secretariat (NECS), Royal Government of Bhutan. In support of the program, NECS, Thimphu Thromde (municipality) and the Gross National Happiness…
BI Project
New applicants for fiscal scheme to promote innovation Will website changes lead to more…
This experiment involved making the information on the WBSO website clearer and more personally relevant to entrepreneurs. The visibility of the call-to-action was also enhanced. The study showed that entrepreneurs were prompted to spend more time exploring the possibilities offered by the Research and Development (Promotion) Act (WBSO) and that they read the information more carefully.
Why this experiment was conducted: number of new applications below expectations
The Research and Development…