Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
This website, as well as any data and map included herein, are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area.
The Ministry of Finance of the Republic of Latvia collaborated with the World Bank on a holistic review of the country's tax system, an input to the design of a new, improved tax strategy. The State Revenue Service (SRS), Latvia's tax authority, worked with the Mind, Behavior, and Development (eMBeD) Unit at the World Bank to pilot a field experiment to increase tax compliance. The experiment involved sending preemptive, behaviorally-informed email messages to taxpayers with a share of income…
Cambridgeshire Constabulary has noted that 1,650 hate incidents were reported within Cambridgeshire between 1st December 2019 and 28th February 2021 and the vast majority of reported incidents (1,344) were racially-based. The data indicates that since the pandemic (March 2020), incidents of Hate crime have increased for people with the following protected characteristics: disabled
people, LGBTQ+ people, race, religion. These groups are already disproportionately adversely impacted by COVID-19…
Countries across the globe suffer from high rates
of youth unemployment and inactivity. The Maldives
are not immune. Despite efforts by the government
to increase employment opportunities among
young Maldivians, including the establishment
of employment quotas for nationals, results have
been underwhelming. Young people face barriers
such as social and gender norms around women’s
role in society, absence of role models to look up
to, and few jobs perceived as “suitable” for…
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…
62% of times when an electronic device is broken their owner throw it away without thinking about repairing it, often encouraged by the industry. Consumers also think the information about "repairability" is hardly available at time of purchase.
DITP created an indicator understandable and usable by consumers. Different types of labels were created to be tested in the field. Their clarity and impact on consumer's purchase decision were scientifically evaluated.
BI Project
Safer road behaviour on N36 provincial road: how can a campaign targeting road users prevent…
Rijkswaterstaat conducted a behavioural campaign aimed at urging drivers on the N36 provincial road in Overijssel to keep a safe distance, to be calm and relaxed while driving and to pay attention to the road. The campaign achieved a reduction in distractions, less irritation and an overall improved driving experience.
Why this experiment was conducted: many serious accidents on N36
The spotlight has been on the N36 between Hardenberg/Ommen and Almelo/ Wierden for some time due to the frequent,…
To promote college access and affordability, education tax credits help with the cost of college by reducing the amount of tax owed. The most generous Federal higher education tax credit, the American opportunity tax credit (AOTC), is a maximum annual credit of $2,500 per eligible student. Yet, many eligible students (or their families) do not claim the credit. Among eligible students, national estimates indicate that 46 percent of independent students and 56 percent of dependent students take…
BI Project
More Than Public Service: A Field Experiment on Job Advertisements and Diversity in the Police
There is a human capital crisis looming in the public sector as fewer and fewer people show interest in government jobs. At the same time, many public sector organizations struggle with increasing the diversity of their workforce. Although many institutional forces contribute to the challenge, part of the solution is in how government recruits. This study presents the results of a field experiment aimed at attracting more and different people to apply to a police force by varying job…
BI Project
Energy savings achieved with energy consumption managers: what impacts does feedback have on…
A series of controlled randomised experiments was conducted to examine the savings effects for households of three types of energy consumption managers tools: an email + web application, an app installed on a smartphone or tablet and an in-home display. Energy savings could only be established for the in-home display: almost 7% on natural gas and over 2% on electricity consumption.
Why this experiment was conducted: The Netherlands' climate targets
Energy consumption by Dutch households…
BI Project
Farmers and the new green architecture of the EU common agricultural policy: a behavioural…
This behavioural experiment with farmers assessed the effect of two policy features of the new green architecture of the EU common agricultural policy on the adoption of environmentally friendly practices: (1) increasing mandatory adoption and (2) shifting budget to voluntary schemes, by decreasing direct payments.