Behavioural Insights Projects

The study was conducted in collaboration with eight supermarkets from two of the largest Swedish supermarket chains. The stores provided the natural environment in which to conduct an experiment using real shoppers and real purchases, without shoppers being aware of the study. Four different interventions (different price displays) were designed, based on insights from behavioural science. These signs were tested in a randomised controlled study for two common and perishable vegetables –…

Using a place-based approach and working with profiled local communities in Coventry, we prototype and test a new experimental methodology with elements of design thinking to better understand barriers to engagement with retrofit measures designed to reduce household carbon emissions and alleviate fuel poverty. We partner with Coventry City Council, a local school and artists to deliver a pilot scheme in the Radford area of Coventry and aim in future to expand the project to additional areas…

Institution: Other

Team: Lory Barile, Bret Willers (Head of Climate Change and Sustainability, Coventry), St. Augustine’s Primary Catholic School in Coventry, and artists at Real Art, Coventry.

Parents within the Child Support Program can apply for a Change of Assessment (CoA) when they experience a change in their circumstances that might affect their child support payments or entitlements. This is done by lodging an application with the Department of Human Services (DHS). The aim of the study is to examine whether providing timely and salient information about the receipt and process of a claim improves process transparency and saves client time and effort by reducing the need for…

Institution: Prime Minister and Cabinet (PMC)

Team: Behavioural Economics Team of the Australian Government (BETA)

Oxera and the Centre for Experimental Social Sciences (CESS) conducted a behavioural experiment on behalf of the Financial Conduct Authority (FCA) to identify the effectiveness of certain summary cost metrics in aiding consumer selection of income drawdown products

Institution: Oxera

This research shows that teacher and administration absences can negatively affect students’ reading and math abilities.Working with the Peruvian Ministry of Education (MINEDU) and the UK’s Behavioural Insights Team (BIT), we tested whether attendance could be influenced by sending different behaviorally informed messages by email. One email message conveyed the current level of attendance of one’s school district the “social norm” while the other built on teachers’ pro-social…

Institution: World Bank

Team: eMBeD, Mind Behaviour and Development team

Despite email alert systems having a large reach, email can be a difficult platform to spread awareness. BETA partnered with the Australian Cyber Security Centre (ACSC) to find ways of boosting the impact of an email alert system. We applied behavioural insights to the email design to bolster its effects, and tested these different design aspects using a randomised controlled trial. Subscribers were randomly assigned to receive an alert with one or more of our new design features (or a…

Institution: Prime Minister and Cabinet (PMC)

Team: Behavioural Economics Team of the Australian Government (BETA)

The COVID-19 pandemic, the war in Ukraine, and other social and global political crises and incidents have increased the need to understand the mental resilience, preparedness, agency and sense of community of Finns in various crises and disruptions. This memorandum presents information related to these topics collected via the Citizens’ Pulse survey and citizen interviews commissioned by the Prime Minister’s Office in March and April 2022.

Institution: Prime Minister's Office - Finland

Team: Finnish Behavioural Policy Unit

This project aims to improve the effectiveness of medicines policy, develop a strategy for the adaptation of new medicines entering the system, focus on the behavior of selected stakeholder groups, and improve the effectiveness of existing medicines in the system.

Institution: Ministry of Health of the Slovak Republic

Team: Behavioral and Experimental Economics Team (BEET)

Landfills are a major contributor to methane emissions in the United States. By diverting organic waste from landfills, composting may reduce the global warming effects caused by methane. However, only a small proportion of compostable food is currently composted. This is because of barriers to composting that are both structural (lack of public composting infrastructure) and psychological (insufficient knowledge about and interest in composting among prospective users). We set out to develop a…

Institution: Duke University

Team: The Center for Advanced Hindsight

A campaign was launched to encourage young people to get the catch-up vaccination against Human Papillomavirus (HPV). The campaign succeeded in promoting discussion and increased awareness of HPV as well as persuading young people to get vaccinated. Why this experiment was conducted: provide boys and girls with a vaccine they might not have received In 2022 and 2023, boys were invited for the first time and girls were invited again to get vaccinated against the Human Papillomavirus (HPV). HPV…

Institution: Dutch National Immunisation Programme