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This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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Behavioural tool

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This project leverages an online survey experiment among federal employees involved in the process of translating information and evidence about a program into actionable policies and programs. The experiment’s primary aim is to test ways of presenting information to improve sensitivity to impact-relevant information about a program. The impact-relevant features tested are: the number of people impacted, the intermediate or final outcomes and the persistence of effects. In addition, the…
Behavioural science interventions advancing energy efficiency have mostly focused on consumer behaviour, with comparatively little work examining the important role that industrial consumers play in advancing the energy transition. Using the D.R.I.V.E.® framework, the project identified, analysed and consolidated the relevant literature and potential of behavioural science informed approaches to help SMEs become more energy efficient. Starting from a comprehensive review of the academic and…
How to increase diversity in the police is an unanswered question that has received significant political and media attention. One area of intervention is the recruitment process itself. This study reports the results of a randomized controlled trial (RCT) in a police force that was experiencing a disproportionate drop in minority applicants during one particular test. Drawing on insights from the literatures on stereotype threat, belonging uncertainty and values affirmation exercises, we…
Design of the Behavioral Theory of Change and Impact Measurement Framework for an Edutainment Miniseries to Combat Xenophobia and Discrimination against Venezuelan Migrants with a Gender Lens. This project involves developing a comprehensive behavioral science strategy for an edutainment miniseries supported by the World Bank. The initiative aims to reduce xenophobia and discrimination toward Venezuelan migrants in Peru, Ecuador, and Colombia while integrating a gender perspective throughout…
How can response rates to questionnaires be increased? In the first quarter of 2023, some of the participants in a CBS survey received a letter in which the call-to-action appeared as far as possible at the top of the letter. The other participants received standard letters. The analyses showed that the standard letters produced a significantly higher response rate than the letters in which the call-to-action was placed at the top. Why this experiment was conducted: high response rate is…
In partnership with Environment and Climate Change Canada (ECCC) and Natural Resources Canada (NRCan), the Impact and Innovation Unit (IIU) has launched a multi-year program of research on climate change. The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect…
Voting is a public good in that it benefits society and is an important part of a functioning democracy. Yet, many people fail to cast their ballot on election day because the individual benefits from voting are limited. Generally, people contribute more to public goods when their behavior is made more observable to others. However, voting is inherently private: very few people observe whether you actually show up on election day. In addition, existing channels used to encourage people to vote,…
Current psychological research has focused a great deal of studying susceptibility to misinformation across a single domain (e.g. COVID-19, Climate Change, etc...). It's not well understood if susceptibility is dependent on the content and context of misinformation. To address this, our team will investigate which predictors of susceptibility are consistent across topic areas.
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…
In the spring of 2021, as COVID-19 vaccines became accessible to the US's general public, ideas42 and the Boston Transportation Department launched the FreeRide pilot program to encourage commuters to use transit (subway and bus) and bike share as they commute to work. The FreeRide program was designed to accomplish three main goals: • Support small businesses and employees who have endured economic hardship during the pandemic. • Shift employees away from single-occupancy vehicle use,…