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This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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Behavioural tool

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Switzerland's Energy Strategy 2050 aims to reduce energy-related environmental pollution, for example by increasing the energy efficiency of individuals, households, and companies. To help achieve this goal and raise public awareness of the issue, the Swiss energy provider Primeo Energie ran an energy-saving campaign (hereinafter referred to as the campaign) in winter 2023/24. Customers who consume significantly less energy in the winter of 2023/24 than in the winter of the previous year can…
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves collect data over time on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather, disaster recovery, etc.) using a large and nationally…
To better learn about the U.S. General Services Administration’s USAGov email audience, a bilingual survey was developed to include questions on preferred topics, preferred frequency of email communications, utility of emails, and audience demographics. USAGov sought to learn more about their email audience through the survey and by using behavioral insights to increase survey response.
This behavioural experiment with farmers assessed the effect of two policy features of the new green architecture of the EU common agricultural policy on the adoption of environmentally friendly practices: (1) increasing mandatory adoption and (2) shifting budget to voluntary schemes, by decreasing direct payments.
To reduce the speed of motor vehicles on the Yarze highway, Nudge Lebanon, in collaboration with the Traffic Management Centre (TMC), placed a salient image of overlooking eyes, coupled with a message informing drivers that their speed was being monitored on a Variable Message Sign (VMS). Vehicles in treatment time slots, with speeds above 100km/h reduced their speed by around 11.5% compared to similar vehicles in the control group. Moreover, compared to the control group, the treatment was more…
Waste management has become an issue of national concern in Bhutan; recovery and recycling are minimal, whilst landfills are overflowing. To address waste management issues, the Royal Government of Bhutan took up waste management as a flagship program under the 12th Five Year Plan which is being implemented by the National Environment Commission Secretariat (NECS), Royal Government of Bhutan. In support of the program, NECS, Thimphu Thromde (municipality) and the Gross National Happiness…
BETA partnered with the Department of Social Services to determine the effect of behaviourally-informed activity statements on gambling behaviour in a simulated game. We tested two activity statement prototypes and found participants who saw the activity statements bet less than those who did not. Showing participants clear and easy-to-understand information about their gambling activities empowered them to make informed decisions about how much to bet. This project was conducted under Measure 7…
Five large cities in Noord-Brabant and the provincial authorities investigated how to improve cycling safety through behavioural interventions. They placed signs and markings along cycle routes in 's-Hertogenbosch, Breda, Eindhoven, Helmond and Tilburg. Half of the interventions had an effect; the number of dangerous situations decreased. Why this experiment was conducted: redesigning road layouts is not always possible Six locations in towns and cities in Noord-Brabant were identified as…
In partnership with the Public Health Agency of Canada’s Office of Behavioural Science (BeSciO), the Privy Council Office’s Impact and Innovation Unit (IIU) has launched a multi-wave public opinion research survey to better understand public health challenges in Canada. The 'Health, Attitudes, and Behavioural Insights Trends' (HABIT) survey, combines research methods from the field of behavioural science (BeSci) with robust policy analysis to help inform government policies, programs, and…
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…