Since the first behavioural insights (BI) unit in 2010, many BI teams have emerged around the world. While varying in missions, models, and methodologies, they share the common goal of enhancing our understanding ‘what makes people tick’ and how we might use this information for the betterment of policy and society. In 2017, the OECD published a first report on BI and Public Policy that presented data and insights from 60 pioneering BI units. Unsurprisingly,...
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