Skip to content
An official website of the OECD. Find out more
Created by the Public Governance Directorate

This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

How to validate authenticity

Validation that this is an official OECD website can be found on the Innovative Government page of the corporate OECD website.

Toolkit

Designing for Behaviour Change Toolkit

Basic BASIC:
Allows reuse
This toolkit outlines Bridgeable’s approach to harnessing behavioural economics (BE) to design better products and services that nudge user behaviour. It combines a service design approach with a BE approach, with the caveat that BE helps identify and tweak pivotal moments of decision making but not overall user experience or strategies. The toolkit includes an overview of BE as well as an ideation and testing framework incorporating BE principles to move from a current state to an idea future…
Toolkit

This is Service Design Doing – Method Library

This resource is a method library containing 54 method descriptions for using the key methods in service design. These methods include instructions, guidelines, and-tips-and tricks for activities within research, ideation, prototyping, and facilitation. This collection only contains building blocks. It doesn’t detail how to assemble them into a cohesive design process or how to plan or manage it. The associated (paid) book and curriculum offers this context.
Toolkit

The Social Design Methods Menu

Champion CHAMPION:
Can be remixed
The toolkit provides an approach and methods those looking for a new way to tackle social and policy issues by making services more valuable to customers and users, easier to use, with fewer resources wasted on implementing the right ideas in the wrong way (or on the wrong ideas entirely). This approach involves spending time understanding people’s experiences and resources on their own terms, taking methodical steps to analyse and address these with their active participation, and pushing for…
Toolkit

A Rough Guide to the Shift Surrey Approach

Basic BASIC:
Allows reuse
The Shift Surrey guide provides an overview of Surrey's design approach to date, including a summary of projects and suggestions for building an internal community of practice inside government. At the end of the guide, there are several typical design tools, tips and tricks learned through Surrey's experience and suggestions for related design resources.
Toolkit

The Service Design Playbook

This resource describes a comprehensive method for the BC Public Service (BCPS) to design services for British Columbians, although it is also applicable to other governments. The Playbook is intended to help ensure public service designers have the necessary tools and corporate support to make change. It includes an overview of service design, a discussion of when and how to use it, as well as detailed guidance and tools for the various methods used in service design. The methods are organised…
Toolkit

Smaply Learning Resources

Basic BASIC:
Allows reuse
This set of service design resources includes a downloadable zip file of resources created by MrThinkr, such as templates, examples, and guidance on personas, journey mapping, and stakeholder mapping. The website contains video guidance on how to use these methods. In order to download the zip file, you must enter your email. The publisher is also marketing some paid software on their website.
Toolkit

Service Design Tools

Basic BASIC:
Allows reuse
An collection of communication tools used in service design processes that deal with complex systems, organised by design activities, representations, recipients, and contents. The website is the result of the research activity done by Roberta Tassi during her graduation thesis investigating the relation between communication design and service design, starting from the observation of the existing practices in the field of service design. Each tool contains a description, how-to instructions,…
Toolkit

JAMK Service Design Toolkit

A guided introduction to 14 common service design tools, such as empathy maps, personas, and customer journeys. They are organised by the publisher's methodology: Define, Learn, Solve, Test. Toolkit. The publisher offers a suggested path through the tools but the publisher suggests that each can be used on their own. The toolkit is available via website in exchange for your email address.
Toolkit

Practical Service Blueprinting– The Guide

Champion CHAMPION:
Can be remixed
Guide to service blueprinting. The reader analyses their own interaction with service users. Through the tools of personas, scenarios, and the decomposition of a scenario into a blueprint of its elements, the reader can understand and improve their services from a Human-Centred design person
Toolkit

Shape Better Services

The stated aim of the resource is to enable public sector organisations to use design management thinking and methods currently used by leading companies in the private sector. There is a library tools that are available for free (one must subscribe to access the case studies.) Many of these are commonly-used design methods which have been tweaked and re-branded as Shape Better Services resources. The library content is free to view but using their online guidance requires a paid subscription.