Minha Vitória: an Urban Master Planning collaboration platform

Minha Vitória: a collaborative platform to share suggestions for Urban Planning with the aim of reviewing and regulating the urban aspects of Vitória, Brazil for the next ten years.

Urban Master Planning is a municipal law that establishes rules for the growth and functioning of the city. For the first time in the state of Espirito Santo, the dwellers were also able to make suggestions over the internet through a democratic and participatory process.

Innovation Summary

Innovation Overview

Urban Master Planning is a municipal law that establishes rules for the growth and functioning of the city. For the first time in the state of Espirito Santo, Brazil, the dwellers were also able to make suggestions over the internet through a democratic and participatory process. The topic is very technical and the challenge was to make the platform accessible and easy to assimilate for the general population.

Goals:
1. Review and regulate the urban aspects of the city for the next ten years.
2. Ensure that, when sending contributions to the city, the interest of the population as a whole prevails over individual or group interests.
3. Encourage participation interactively.
4. Generate essential insights into the improvements of the city.

Understanding users’ emotions: an exercise in empathy
Considering the audience is very heterogeneous (with the city's overall population exceeding 300 thousand people), the program recognised that creating many personas would create a bias in research. It was therefore decided to take another perspective and identify people's feelings about their contributions to the city.

Thus, the Positive Emotional Granularity Cards methodology was taken as a way to understand the emotions involved by the residents, with the common point being the improvement of the city and the same usability context.

Concerning the chosen key activities and involved goals, the discussion covered what kind of positive emotions would be desirable to evoke and how support users’ activities could be supported by browsing through the cards.
The research revealed that within the Aspiration, Interest and Guarantee clusters, users had three value propositions to interact with the platform.

In a meeting with the stakeholders responsible for different areas of the city of Vitória, general topics were updated into more specific and more easily assimilable ones so as to facilitate the choice of the theme and, consequently, the sending of the suggestion.

After several meetings, 5 central topics for the platform were defined:
- Environment and landscape;
- Economic development and tourism;
- Use, land occupation and urban infrastructure;
- Housing and mobility;
- Democratic management.

The challenge was then to consider the research trying to address the users’ desires.

Problem statement

- Pain point 1: Dwellers are not encouraged to participate in public decisions because the processes are annoying and often politically biased (in general, all over the country);

- Pain point 2: The theme is broad, technical and there is a lack of knowledge among the general population.

The challenge
How to stimulate the interest of all city dwellers in sending suggestions online when the only ones participating in person are the more engaged people in the community?

Design Process
The program decided to follow IDEO’s human-centred Design and Lean UX Design Thinking Process to make sure that design decisions were supported by feedback:

1. Empathize
2. Define
3. Ideate
4. Prototype
5. Validate

Innovation Description

Innovation Development

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