Global: Behavioural Insights

This resource contains two guides: one about the general field of behavioural economics and another is on developing behavioural interventions for randomised controlled trials (RCTs). The website also contains an academic directory of researchers working in this field.

Features: Facilitators guide, Tactics, Tips&Tricks

This field guide introduces human-centred design as an approach to addressing challenges related to community demand for services (specifically immunization services, but it could be applied to others). This Field Guide exists to help investigate, understand and respond to challenges of demand. It draws on insights from behavioural science and employs human-centred methods to improve immunization outcomes. Includes a 170 page field manual, process map, and workbook with tools. Its process…

Features: Facilitators guide, Guiding framework, Techniques, Tips&Tricks

EAST is a framework and summary of the Behavioural Insights Team's knowledge of behavioural science, developed for busy policymakers. It is based around principles of making actions Easy, Attractive, Social and Timely (EAST) applied to a 4-step process: 1. Define the outcome, Understand the context, Build your intervention, and Test, learn, adapt. It is a more simplified version of the publisher's prior MINDSPACE framework. The resource includes overall guidance and case studies.

Features: Examples or Cases, Guiding framework

The MINDSPACE report is used by the Behavioural Insights Team as a framework to aid the application of behavioural science to the policymaking process. It is a predecessor of the more simplified EAST framework. It describes four actions that should underpin government‟s attempts to change behaviour: Enable, Encourage, Engage and Exemplify. It includes a users guide for understanding what affects human behavior and describes the MINDSPACE framework through several case studies.

Features: Examples or Cases

The toolkit is designed to be both informative and actionable - helping integrate the latest research in human behavior and decision making into practice. The toolkit features five tools to help designers apply findings from the field of behavioral economics to their practice in order to provide a head start on framing research as well as developing new strategies for solving user problems. The toolkit includes: Reference Cards: behavioral economics research findings organized and…

Features: Guiding framework, Tactics, Techniques, Tips&Tricks

An A/B test measures and compares the effectiveness of different versions of a program feature, service, or communication. This interactive tool helps users prepare for A/B tests, create random assignments of users to A or B, and helps users analyse which was more successful. The publishers suggest that this approach can be used by governments to optimize outreach materials, communications and engagement, program features, and processes (e.g., applications, payments).

Features: Examples or Cases, Techniques, Tips&Tricks

This toolkit outlines Bridgeable’s approach to harnessing behavioural economics (BE) to design better products and services that nudge user behaviour. It combines a service design approach with a BE approach, with the caveat that BE helps identify and tweak pivotal moments of decision making but not overall user experience or strategies. The toolkit includes an overview of BE as well as an ideation and testing framework incorporating BE principles to move from a current state to an idea future…

Features: Examples or Cases, Glossary, Guiding framework, Tips&Tricks

The Policy Methods Toolbox is a repository of policy development methods that helps policy practitioners identify and select the right approach for their policy initiative. It is organised into four themes: Start Right: a light touch approach to making the best start in policy projects. Behavioural insights: the study of human behaviour, often drawing upon the empirical research in fields including economics, psychology and sociology. Design thinking: also known as human-centred design,…

Features: Examples or Cases, Techniques

The mission of TEN is to ensure a scientifically and ethically responsible dissemination of applied behavioural insights throughout Europe and beyond. This is done through a range of Open Access (OA) online resources and member activities. TEN hosts the Nudge Database, a community-sourced collection and validation system for cases of behavioural insights, including everything from interesting hypotheses to laws that have been applied on the basis of large randomised experiments. The database is…

Features: Examples or Cases

A collection of design patterns, or ‘gambits’, for influencing user behaviour through design. It’s applicable across product, service, interaction and architectural design, aimed particularly at socially and environmentally beneficial behaviour change. The patterns are drawn from a range of disciplines, and are phrased as questions or provocations to enable the toolkit’s use as both a brainstorming tool and a guide for exploring the field of design for behaviour change. It includes…

Features: Guiding framework, Interactive diagnostic, Techniques, Tips&Tricks