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Created by the Public Governance Directorate

This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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Validation that this is an official OECD website can be found on the Innovative Government page of the corporate OECD website.

The Servitization Mapping canvas is a practical tool intended for business-to-business manufacturers to explore strategic directions in a servitization shift, that is shifting from a product focus to a service focus. While this resource is oriented toward the private sector, public sector organisations, being primarily service organisations, may find it helpful for refining their service portfolios and being more service user-focused. The canvas is a template to map an existing product and service offering portfolio as well as clients and competitors in the ecosystem to explore the solutions space in which new service offerings can be developed. This resource includes a short guide as well as the canvas itself.

About this resource

Features

Country/Territory

United Kingdom

Date Published

2017

License

Copyrighted-All rights reserved

Formats

PDF publication

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