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Created by the Public Governance Directorate

This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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Measuring motorcycle helmet use is critical for countries to target enforcement and measure the impact of new laws for road safety for motorcyclists. Current methods to measure helmet use are time-consuming and costly and involve roadside observation and review of hospital records. This novel method, using street imagery and crowdsourcing internet marketplaces, has the ability to revolutionize how this life-saving intervention is measured by dramatically reducing time and cost.