An A/B test measures and compares the effectiveness of different versions of a program feature, service, or communication. This interactive tool helps users prepare for A/B tests, create random assignments of users to A or B, and helps users analyse which was more successful. The publishers suggest that this approach can be used by governments to optimize outreach materials, communications and engagement, program features, and processes (e.g., applications, payments).
Toolkit Features: Techniques
This toolkit provides guidance for public servants on how to communicate with the public using the simplest and clearest language possible and to ensure that all services are accessible, and meets the diverse needs of all our customers. The guidance is based on Universal Design principles.
The toolkit contains advice on general writing style principles, verbal and non-verbal communications, design of forms and documents, web and social media content and how to display signage. It features a…
The toolkit is designed to be both informative and actionable - helping integrate the latest research in human behavior and decision making into practice. The toolkit features five tools to help designers apply findings from the field of behavioral economics to their practice in order to provide a head start on framing research as well as developing new strategies for solving user problems.
The toolkit includes:
Reference Cards: behavioral economics research findings organized and…
This playbook is an online crash course on service design. It works alongside the 14 points set out in the Digital Service Standard to provide the basics needed to get started on a digital service.
It covers: About service design, Discovery phase, Alpha phase, Beta phase, Live phase, and Team roles
The SIC learning repository is an online, open resource available for innovators, researchers and policy makers to improve their skills in design for Social Innovation.
The tools section is organised by main activities/actions, including:
RECRUITING SOCIAL INNOVATORS
STAKEHOLDER ENGAGEMENT
IDEATION
PRODUCT/SERVICE DEVELOPMENT
PROTOTYPING
SUSTAINABLE GROWTH AND IMPACT
FUNDING OPPORTUNITIES
For each tool, time commitment and team requirements are listed and each can be downloaded as a PDF.
The IIDM Toolset was designed as a guide for organisations and individuals seeking to build the capacity of problem solvers to innovate and collaborate more effectively. The Toolset addresses two key components: (1) cultivating an innovator’s mindset, and (2) improving the processes that support decision making along the journey from idea to impact. The publisher asserts that both of these ingredients are vital for decision making to yield improved innovation. The Toolset offers users…
This website and blog containing a toolkit based on the book GameStorming (not free) and intends to bring a playful or game-like atmosphere to group problem solving activities for the purpose of creating an mindset conducive to innovation and change-making. The site contains games for different purposes, including vision and strategy, planning, problem-solving, and decision-making.
The online resources describe each method and technique in terms of: Object of Play, Number of Players, Duration of…
The Policy Methods Toolbox is a repository of policy development methods that helps policy practitioners identify and select the right approach for their policy initiative.
It is organised into four themes:
Start Right: a light touch approach to making the best start in policy projects.
Behavioural insights: the study of human behaviour, often drawing upon the empirical research in fields including economics, psychology and sociology.
Design thinking: also known as human-centred design,…
This document gives you the information you need to create your own lab. This could be a UNICEF lab—or could simply be a space of creativity that is aimed at solving significant global problems through the application of dedicated local resources.
It provides background on labs, defining a lab's purpose, budget and scoping, and examples of different lab models (outreach/training, product development, service development, operational research, and content broadcasting).
It also includes…
This web-based resource has been created by the Helen Hamlyn Centre for Design at the Royal College of Art to share ways to design inclusively for a range of physical and cognitive abilities. It includes personas representing different abilities, an overview of typical daily activities done by those personas, a selection of design methods, as well as a collection of ethics for designers. The research method selection describes each by input, output, suitability, and characteristics, including…