Covid-19 Response
Stay at Home: Self-Isolating Behavior Among Young Adults During Coronavirus (COVID-19) Outbreak
Our project provides a framework that uses strategies from behavioral science and social norms to motivate millennials and Gen-Z in the United States to stay home for the common public good to minimize the spread of coronavirus. We diagnose the motivations for such behaviors using social norm theory, and then utilize behavioral insights and refer to experimental research to propose interventions that target these motivations. We also come up with ways to accurately measure the behavior pre-and…