Innovate in the listening of the farmers to act in confidence

There are two projects to co-build the relationship change between administration and farmers, organised by the group “Les IdéaCteurs” :
- “la parole aux jeunes” an innovative form of debate with 80 technical students to become farmers
- a creative session “pour simplifier la vie des agriculteurs” organised in june 2018, with 40 people (half of farmers, half of public officers) which allowed, in a very constructive climate, to generate around 20 ideas about 3 possible axes of simplification.

Innovation Summary

Innovation Overview

There are very important challenges that concern agricultural field : climate, food, new business models, change skills and practises of farmers. Public policies have to sustain and lead this transition; our innovation proposes new methods to organise direct debates with farmers or future farmers.

The general directorate for economic and environmental performance of enterprises includes around 350 civil servants to lead national policies in order to implement a more successful agriculture and food sector in both environmental and economic pathways.
Regulations of market and competition, each products industry (vegetables, animals, etc.), common agricultural policy, better organisations are the mains subjects of this administration.
The new main challenges are to increase new agro-ecologic practices in our farms, to develop more autonomy and quality in local food production and distribution, to help agriculture to contribute to resist to the changing of climate.
These challenges need an important change of mindset of everybody and we have to call new forms or policies and new policy design to do it.

The main challenges for our administration now : create new ecosystem and new perspectives to lead agriculture policies.
Main problems facing the administration:
- to introduce new ways of discussion between partners, news paradigm for discussion.
- to cut the usual habits of discussion, to introduce new ways of mindset and news ways of discussion, and new public profile of administration, new legitimacy,
- to introduce more open and bottom-up methods and with less walls between different offices in the administration.

Objectives :
- To introduce new methods of work inside our organisation
- To demonstrate it is possible to have new forms of debate which give good results and not problems;
- To capture news ideas and give them a follow-up.

Who benefits from the innovation

- Farmers
- Employees in administration (people feel better in their work if there is more sense and more positive returns)
- administration (new public profile and legitimacy)

What was concretely happened ?

There have been two projects to co-build the relationship change between administration and farmers, organised by the group “Les IdéaCteurs” :
- “la parole aux jeunes” organised during the French week of public innovation (November 2017) with 80 students/pupils of an agricultural technical school (Chaumont, Haute Marne) on their sensitive feelings (motivations & fears) about the job of farmer, with the generous presence of the director of the very rewarded movie “Petit paysan”, Hubert Charuel
- a creative session “pour simplifier la vie des agriculteurs” organised in June 2018, with 40 people (half of farmers, half of public officers) which allowed, in a very constructive climate, to generate around 20 ideas about 3 possible means of simplification, in the framework of the French law “for a State in a service of a reliable society”

- for the project “ la parole aux jeunes” : national administration meet directly students in agriculture in interactive workshops, supported by a film to speak about what is to be a farmer.
- for the project “pour simplifier la vie des agriculteurs”, national administration organised a workshop with individual farmers (and not with classic professional organisations) and supported by design methods to discussadministrative process of simplification

How can we change the scale?

We can do this by multiplying this kind of projects, by catching very concrete questions embedding important societal challenges (animal well-being, decreasing of pesticides, farmers ‘s income, etc.)

Innovation Description

Innovation Development

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  • Generating Ideas or Designing Solutions - finding and filtering ideas to respond to the problem or opportunity

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