Kol Zchut

In most countries residents are entitled to a number of social benefits, but few people ultimately claim these benefits as they may be unaware of them, of who is eligible, how to apply for them etc. Israel was no different, until recently when Kol Zchut developed www.kolzchut.org.il, which holds over 6,000 information pages, serving more than 6 million unique users annually (>50% of Israelis), dramatically increasing public accessibility to information, and boosting claims to benefits.

Innovation Summary

Innovation Overview

Rights and entitlements take-up – the social challenge:
In Israel, many rights and entitlements (R&Es) are legislated and budgeted for, but actual take-up is much lower than what the government, especially socially-oriented ministries and agencies, wish for. A major factor in this is an information gap –  people are often unaware of their rights, of what the claiming process involves (which forms, how and where to submit them), etc. Moreover, rights are written in legal bureaucratic language that can be difficult  to understand, and information is often dispersed between various places. These factors contribute to a reality in which the government is far from realizing the social values and policies it aspires to.

Kol Zchut is an innovative systemic solution to the information gap of R&Es:

Kol Zchut (Hebrew for "All Rights"), making its first steps in 2009, took the aforementioned challenge as a basis for its mission statement: "Creating a fundamental improvement in the take-up of R&Es by Israeli residents, through bridging the information gap".

The objectives of KZ were designed to address the causes of the information gap:
A. Missing information – we must create a comprehensive database of as much information as possible, about as many R&Es, in as many life situations as possible.
B. Additional information is essential for actually realizing R&Es – any core information regarding R&Es must come with actionable information on how to consume these, where to go first and where later, relevant forms etc.
C. R&Es are written in formal, legal language – information must be in simple and accessible Hebrew and Arabic (the largest minority language in Israel) while maintaining the essence of the information itself
D. Information regarding the same life situation is dispersed between various sources – the data should be reorganized and list the R&Es from all relevant sources
E. Those who need the information most probably have less capacity to reach and use it – we must make our solution useful to help-givers such as social workers and volunteers, and translate all the information for the benefit of the Arabic speaking minority in Israel.
When setting out to pursue these objectives, we carefully considered our core values and relative potential as a socially-driven NGO, and chose the following strategic components [see section 3.1] :
A. Developing a highly interconnected web site, using a free, customized & open-source, Wiki-based infrastructure
B. Developing cross-sector collaborative processes for writing and updating the contents of the web site, as well as disseminating if for public use [see section 4.1].
C. Assuring the web site is available to all sectors of the public – free of any charge.

Who and how many benefited from Kol Zchut so far:
The direct outcomes KZ are far beyond what we envisioned for 8 yeas of operation [see more in sections 4.2 & 5.1]:
A. More than 6 million unique users visited KZ in 2018. This is estimated to represent 2-3 million individuals using KZ, out of 6 million Israeli adults (out of 9 million residents). These numbers are growing steadily since day-one of KZ.
B. The "helpers" community. Social workers / NGO volunteers have a "system of record" that they use whenever in need to help a client
C. Through a large number of surveys - 26% of the users stated they have been assisted by KZ to realize at least one right .
D. KZ is widely used by all sectors of society, including low income, lingual, ethnic, cultural and religious minorities etc.

Kol Zchut also created a systemic effect by a) thousands of social workers and volunteers integrating KZ into their professional work and procedures; b) many government agencies voluntarily collaborating with KZ as a complementary component in promoting information to the public; c) since 2017 the Ministry of Justice and Ministry for Social Equality (with the assistance of JDC-Israel) heavily supporting KZ and dramatically improving KZ integration within the public system.

How do we plan and foresee the future of Kol Zchut:
A. We see Kol Zchut expanding to more comprehensive coverage of content, regarding R&Es in many more life situations, with full translation to Arabic, and maybe to other languages.
B. We see Kol Zchut being used by more Israeli residents and more public professionals, raising not only the actual level of R&E take-up, and also the public sense of self-efficacy in realizing rights in Israel.
C. We see Kol Zchut connected and enabling the development of related capabilities serving the public (such as R&E calculators, location-based service search platforms etc.)
D. We see Kol Zchut integrated more deeply into the government system.

Innovation Description

Innovation Development

Innovation Reflections

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Year: 2010
Level of government: National/Federal government

Status:

  • Identifying or Discovering Problems or Opportunities - learning where and how an innovative response is needed
  • Generating Ideas or Designing Solutions - finding and filtering ideas to respond to the problem or opportunity
  • Developing Proposals - turning ideas into business cases that can be assessed and acted on
  • Implementation - making the innovation happen
  • Evaluation - understanding whether the innovative initiative has delivered what was needed

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