Case Study
AFORTUNADA MENTE® Gamification. A scalable tool that develops financial and socio-emotional…
Mexicans' financial capabilities are below the average of G-20 countries, worsening their quality of life: 68% say "money is for spending", consequently 65% live from hand to mouth (OCDE, 2017).
AFORTUNADA MENTE is a didactic board game for children, families and entrepreneurs to develop financial and socio-emotional capabilities. It's intuitive, agile and ludic, and promotes personal development and social impact through the game's challenges.