Innovation Tag: Behavioural Insights

The Canada Learning Bond, a government education savings program providing a financial incentive to low income Canadians, turned to behavioural insights (BI) to tackle persistent low take-up. Following unsuccessful BI trials based on academic literature and expertise, we turned to Design. In a Government of Canada first, combining lessons learned from human centred design processes including stories from citizens and BI we developed outreach that significantly improved the take-up of the Bond.

For policy makers, using indicators such as GDP, HDI or IWI is about trade-offs. What are the limitations of using these indicators, especially in a context riven by challenges related to sustainability and growth? Cantor's World, a multi-player computer-based game designed by Fields of View (FoV) and UNESCO-MGIEP, provides participants a first-hand immersive experience of the tension between economic growth and the country’s available natural and human capitals.

Under the Public Sector Trial Scheme, this project aims to examine how to enhance the drivers' behavior by trial on the public sectors' vehicles by using driving safety modules - Safematics Smart Safety System (4S Solution) and Advanced Driver Assistance Systems, or ADAS to help drivers in the driving process. Through this, the government has a way of improving drivers' driving behavior and get more useful data to study the road design in urban settings.

The Government Digital Service and the Ministry of Housing, Communities and Local Government launched the Local Digital Declaration to support and unite local authorities around a shared understanding of good digital practice. It is a unique call to action that addresses the legacy IT contracts, isolation of procurement practices and siloed digital projects that have left local government services vulnerable to high delivery costs and low customer satisfaction for the public they serve.

Globally, public procurement is in desperate need of reform and must embrace the tools, techniques and culture of the digital age. It’s a government’s top corruption risk as it’s where money and discretion collide. The UK has begun to address this; GDS is leading the Global Digital Marketplace project, which is embedding user-centred, design-led, data-driven and open approaches across digital, data and technology planning, procurement, contracting and service delivery.

The Lab is an all-of-government neutral space enabling agencies to collaboratively innovate to make it easier for people to access government services. It's a design & development lab to experiment, drive and enable the systemic change of government for the benefit of society. We are providing a way to direct public funding to systemic improvements, horizontal efforts around shared goals, capability uplift, high value reusable components and actionable innovation for all participating agencies.

UNDP wanted to understand what strategies women outliers or “positive deviants” in remote and deeply conservative areas which have minimal technology coverage, used to successfully join the workforce, become educated and serve their communities. Positive deviance is an experiential problem-solving approach that identifies locally designed solutions and ensures narratives of the outliers are understood before designing a programme; this is critical for designing behavioural change…

This programme was developed to address critical strategic challenges in the Criminal Justice Sector in Ireland so as to enhance sectoral leadership and public value. A cross agency collaborative learning and implementation methodology was used. High profile reviews of deep seated cultural and procedural challenges have inspired this programme. The IPA and agencies across the criminal justice system have taken an innovative approach to collaboration, learning and implementation. .

The Colombian Public Innovation Team ran a trial aimed to improve the quality and quantity of food served in the Colombian government’s school meals programme (PAE). It combined SMS messages to encourage parental engagement in the programme and lighter audits by a third party (local university students). Behavioural insights were applied to inform message design. The project included a learning phase to test and adapt elements of the intervention and an experimental evaluation (RCT) in the…

Illegal and unethical employment practices should not be tolerated where public money is being spent. The Code of Practice on Ethical Employment in Supply Chains calls on all organisations receiving public money directly or via contracts to ensure legal and ethical employment for workers in supply chains. The Code’s commitments are designed to combat modern slavery and exploitative practices and to promote responsible employment to improve workers’ lives in Wales and across the world.