Case Study
Positive Deviance Pilot: strategies for enhancing women’s public participation in Pakistan’s…
UNDP wanted to understand what strategies women outliers or “positive deviants” in remote and deeply conservative areas which have minimal technology coverage, used to successfully join the workforce, become educated and serve their communities. Positive deviance is an experiential problem-solving approach that identifies locally designed solutions and ensures narratives of the outliers are understood before designing a programme; this is critical for designing behavioural change…