Case Study
Pink Passes – Enhancing Women’s Mobility and Workforce Participation through Improved Public…
Women workforce participation is a key enabler of social development and economic growth. In developing countries, female labour workforce participation has continued to be sub-optimal due lack of avenues to support women’s mobility. Pink Passes along with universal deployment of bus marshals and ICT features provide free travel to women in a safer environment in public buses of Delhi to encourage their mobility. It increases women’s window of opportunity to become part of labour workforce.