Case Study
Integrating Design and Behavioural Insights to increase the take-up of an education savings program…
The Canada Learning Bond, a government education savings program providing a financial incentive to low income Canadians, turned to behavioural insights (BI) to tackle persistent low take-up. Following unsuccessful BI trials based on academic literature and expertise, we turned to Design. In a Government of Canada first, combining lessons learned from human centred design processes including stories from citizens and BI we developed outreach that significantly improved the take-up of the Bond.